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AJ Bell vs InvestEngine

Detailed comparison of fees, features and products

AJ Bell logo
4.1
BROKER ONLY
InvestEngine logo
4.8
BROKER ONLY

Feature Comparison

Feature ComparisonAJ BellInvestEngine
Wide Offering
Fractional Shares
Auto-Invest / DCA
Cash Interest (AER)
UK Support
Tax Certificate (CTC)
FSCS Protected (£85k)
Score
6/7
5/7

Fee Comparison

Fee ComparisonAJ BellInvestEngine
Platform & Dealing Fees£5 (£1.50 regular)ETFs only
Tax Wrappers (ISA/SIPP)£1.50£0 (DIY plan)
Crypto FeeN/AN/A
FX Fee1%£0 (GBP ETFs only)
Inactivity FeeNoneNone
Deposit FeeFreeFree
Withdrawal FeeFreeFree
Min. Deposit00

Product Range

Product RangeAJ BellInvestEngine
Stocks9,000+0 (ETFs only)
ETFs2,000+600+ LSE ETFs
Funds2,000+0
Bonds100+via ETFs
Crypto00

Pros & Cons

AJ Bell

Pros

  • ISA + LISA + SIPP + JISA available
  • Platform Fee: 0.25%/year
  • Regular investing: £1.50/trade
  • FCA regulated + FSCS protected
  • Good cash interest rates
  • Balance between cost and service

Cons

  • FX Fee: 1% (expensive for US)
  • No fractional shares
  • Higher fees than neobrokers
  • Platform feels traditional
InvestEngine

Pros

  • ISA: Free + SIPP: Free (rare in UK)
  • £0 Platform Fee + £0 Dealing Fee (DIY)
  • FX Fee: £0 (only GBP-listed LSE ETFs)
  • FCA regulated + FSCS protected
  • Smart rebalancing & monthly auto-invest
  • Best platform for passive ETF investors

Cons

  • No individual stocks (Apple, Tesla, etc.)
  • Low cash interest rates
  • Limited to LSE-listed ETFs
  • Not for active traders

See also